Odds comparison
The sportsbook also offers a wide selection of pre-match and in-play markets on Italian top-flight fixtures. Its Super 6 free-to-play game also gives football bettors another way to follow the weekend’s Premier League action. Sky Bet is our pick for Premier League betting thanks to the depth of its EPL product. Nevertheless, Bally Bet’s performance makes it our pick for competitive Premier League match-result pricing in non gamstop betting sites this test.
The boost grows with each extra selection, from 3% on a treble up to 50% once you reach 14 legs. It covers major football competitions worldwide, including the EPL, La Liga, Champions League, Bundesliga, and Europa League. There are also live scores and stats for in-play betting, with full and partial Cash Out available. Regular acca boosts and a weekly 1-leg acca refund (a £10 free bet back if one selection lets you down) add steady value to consistent punters. Opt in once for the whole season, then submit your 6 score predictions each week for the chance to win a share of £250,000.
Football coverage is respectable, although the selection of markets and player-specific options can be narrower than at dedicated football bookmakers. Being able to earn cashback for placing bets is rare at other UK bookmakers, which typically reward users with free bets (less value as the stake isn’t included in winning bets). The LadBucks loyalty scheme lets you earn tokens as you wager, which you can convert to free bets or cash.
That’s not all because domestic cup competitions including the world famous FA Cup and international tournaments such as the World Cup, Euros, AFCON, Copa America and UEFA Nations League are also at your fingertips. LiveScore.com is the go-to destination for latest football scores and news from around the world. Extra time and penalty shootouts are generally excluded unless the market specifically states otherwise. If you’ve placed at least three qualifying bets and your first-day net losses total £10 or more, BetTOM refunds 50% of those losses as a free bet, up to £25. This means your bet can settle as a winner when your team takes a two-goal lead, even if they subsequently lose. Below you’ll find some of the most commonly asked questions about football betting in the UK
The standout extra is Virgin Bet FIVES, a free-to-play game where five chosen players earn you a cash prize if they score. Virgin Bet is built for punters who want a fast, easy-to-use football betting app and site designed with casual bettors in mind (4.7/5 on the App Store). That split is useful for football bettors, although the Bet Builder tokens cannot be used as ordinary singles. The welcome offer gives new customers £30 in free bets after a qualifying £10 sports wager at odds of 1/2 or greater. There is also VAR Payout on selected pre-match Premier League goalscorer bets when a goal is disallowed. The standout feature is Sub Payout, which carries qualifying player bets over to their replacement if the original selection is substituted.
Paddy Power’s Super Sub keeps a player bet alive if your selection is substituted. Our full Paddy Power review covers the football product, odds, app and streaming in more detail. Paddy Power takes fourth place in our football betting rankings, combining strong Bet Builder coverage, football specials, custom bets and regular money-back promotions.
£10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Cash in or claim within 48 hours of promo end. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. £10 free bets must be wagered on sports.
The same Bet Mentor and Insights tools found at Quickbet are here too, suggesting selections based on your target stake and payout, or surfacing a relevant stat next to a matching market. It turns your target stake and payout into ready-made football selections. Quickbet launched in 2025 under the same L&L Europe Ltd licence as PUB, and football sits comfortably among its 35+ sports, with 999+ fixtures listed at any given time. Bettors can wager on the usual major leagues and competitions alongside the novelty markets Paddy Power is known for, while many promotions return rewards as cash rather than free bets.
If you take the best football odds every time over a full season, the extra return adds up, and checking the football betting odds today before each bet is the simplest way for you to do it. Today’s list covers every football match with odds available, from the biggest European leagues to smaller domestic divisions all over the world. To look back, the yesterday football results page lists the closing odds of every match, so it is clear which teams beat the market and which ones fell short. An outright bet is a bet on the overall winner of a league, cup or tournament rather than on a single match, and alongside single matches you can compare outright odds on every title race. On our live odds page you can follow the soccer betting odds for the matches in play, next to the live score, and see how the prices react to a goal or a red card. The number one destination for real time scores for Football, Cricket, Tennis, Basketball, Hockey and more.
