Gardening in High Heels

cultivate a beautiful life

Facebook Business Page 101: Get around declining reach

Facebook is a mystery. It’s an enigma wrapped in a riddle housed in a coconut – you just can’t get through no matter how hard you try. Or can you?

It’s no secret that Facebook business pages have a declining organic reach. Just about everyone who has a business page (or reads blogs about blogging) knows that. I have found a few ways around this, though. Spurred on by this post from Think Creative, I want to offer a few more pieces of well-honed advice.

What caught my eye were their two points to “Post less, communicate more” and “Be a resource, not a sales pitch.” I say this to clients all day long at my day job.

I tell them, “You want to be inspiring, entertaining, and engaging. Make yourself a resource for your customers and position yourself as an expert. Why? Because the more someone interacts with your posts (likes, clicks, comments, and shares), the more likely Facebook will serve them up in their feed in the future. But in order to get customers interacting with your Facebook business page, we need to give them something meaty.

So how do you do that? Well, if I were to go on your page, is it 100% without question painfully obvious what you do? If it is, great, carry on. If it isn’t, let’s get you there.

How to deal with Facebook Business Page declining reach and why you should care as a blogger or business owner.

First, pick a schedule. I’ve preached about this before. It is so important to have an updated page. If I were to go to someone’s business page and see that the last post was from two months ago, I wouldn’t have a reason to click that all-powerful Like button.

Second, make sure your content is related to your business type. Are you a DIY jewelry making store? Let’s talk about jewelry, share tutorials, even post some style inspiration. Are you a blogger who writes about pie baking? You’ll want to share recipes, but also tips for making the flakiest crust and your insider secret for ensuring your blueberry pie doesn’t bubble over (I use a mixture of tapioca pearls and corn starch..you’re welcome.)

I love to take advantage of secret Pinterest boards. Whenever I find something that I think would be useful to share on my clients’ pages, I save it to a secret Pinterest board. Then when I’m ready to sit down and schedule out posts, I have a file of relevant content to pull from.

Third, be a real person. No one wants to follow an automaton. You want hearts, not eyeballs, so you have to give people something to connect with. Of course, you can highlight your Pinterest-worthy fall wreath when it’s all done, but take your customers behind the scenes and let them see your mess once in a while. It’ll humanize you a little bit and give customers a face, not just a business name, to put with the content.

So what did we learn today, kids? To succeed on Facebook, you need to post consistently, position yourself as an expert, and make sure you’re bringing some heart to your brand.

What do you do to stand out from the crowd on your Facebook business page?

Have you entered my You Guys Totally Rock so Here’s a Bunch of Things I Like and I Think You’ll Like, Too Giveaway? You should probably check it out. Like, now.

Be a Twitter Chat Rockstar

Last night, while participating in the #CreateLounge Twitter chat, I got to thinking about what makes for the best chat experience.  I don’t do a lot of Twitter chats, but I try to attend the ones I know and love as faithfully as I can.

Why tweet and chat?  It’s a fun way to interact with like-minded people, learn some new view points and/or techniques, express your opinions, and grow your following on Twitter as an influential user.

In the process of tweeting and chatting, I’ve learned a lot about what makes for a good experience and what needs a little work.  Here are a few essential things to make sure you’re doing during a Twitter chat to be a gracious guest.

Twitter chats are so much fun! Love these tips for being a great chatter.

Make sure you’re using the hashtag

So you sent out a tweet without the chat hashtag.  That’s okay.  It’s a rookie mistake, but it’s still okay.  I’ve done it, the best Twitter chatters have done it, you’ll probably do it.  But use it because it allows the host and other chatters to easily find your tweets in the sea of lost message.

Oh and keep an eye out and make sure you have enough space to include the tag when you’re done making your brilliant point.

Also, don’t forget to number your tweets.  If you’re responding to Q1 (question 1), write A1 (answer 1) before your tweet.

Jump right in

Twitter chats aren’t the place to be shy.  Sure you can lurk around for the first few times while you get the hang of it, but the fun in chats is participating with everyone!

If you have something to say, hit reply and type away!  It always makes me feel good when someone starts a conversation with an answer I provided.  If a tweet does un-replied-to, does it ever get tweeted?

Try Tweetdeck

Native Twitter is hard to participate in Twitter chats.  I like seeing a running list of all tweets using the chat tag, my notifications, and any new topics coming from the host.  For this purpose, I use Tweetdeck when participating in chats.  It keeps me organized.

The only catch is that if you make a new stream (to track the hashtag perhaps) and the account you’re using isn’t the primary Tweetdeck account, make sure your favoriting tweets from the right account!  There was a chat I participated in where all my favorites came from the wrong handle.

You could also use your phone.  It’s convenient because it auto-fills the hashtag and handles, the favorites are always from the right account, and it’s easy to follow your new friends.

Follow interesting chatters

Like I mentioned before, you get the most out of a Twitter chat when you can interact with everyone.  Keep that momentum going after the chat by following the people you had a great conversation with!  I’ve met some great people from participating in Twitter chats.

And you know that you have similar interests because you’re participating in the same Twitter chat.  So if you’re in a blogger chat, most of the people are bloggers….with whom you can create a support network, find and share new content, etc.  See where I’m going here?

Some of my favorite chats are Kayla Hollatz‘s #CreateLounge on Wednesdays at 8p ET, CoSchedule‘s CoChat on Thursdays at 3:30pm ET, Megan‘s #TipsyChat on Tuesdays at 8:30p ET, and Blog Elevated‘s #BlogElevated chat on Tuesdays at 10p ET.

What are your tips for participating in Twitter chats? What’s your favorite to participate in?

Be a Better Blogger is a weekly link up dedicated to helping you be a more intentional blogger. Want to be a better blogger but don’t know where to start? Head over to the Be a Better Blogger page for daily prompts and a weekly linkup to help get the creative juices flowing! Oh, and use #beabetterblogger on Twitter/Instagram/Facebook to keep the fun going even after you hit Publish!

Be Better on Twitter

There are so many things that annoy me about social media.  It’s really bad actually because my career is as a social media and email marketing consultant.  Maybe I’m just hyper-aware of little things online because I spend all day looking at it.  And researching what to do and what not to do.  And having people tell me what their friend’s cousin’s ex-fiance told them they should do on social media.

Ugh!

I’m starting to spend the most time on Instagram, but Twitter is still getting a lot of air time for me, too.  There are a ton of things that I wish someone would just say, “Hey, don’t do this on Twitter,” so today, I’m being that brutally honest best friend and telling you to just. stop. already.

Do these 5 things on Twitter right now to be your best

Unlink your Facebook from your Twitter!

If I wanted to see what you had to say on Facebook, I would be on Facebook.  But I’m on Twitter, which means I probably don’t care what you’re posting there for Mark Zuckerberg to own from now until forever.  When I start to read a tweet and then see “fb.me/da02fa” halfway through the sentence, guess how many times I click on the link to see what’s gonna come next.

Go on.  Ballpark it.  Exactly, folks, no times.

So please, for the love of all things 140 characters, unlink your Facebook and Twitter account.  If you don’t know how to do that, go to facebook.com/twitter and click “Unlink” next to the accounts that are linked up.

If you’re active on both, you probably don’t need them connected anyway.

Take a breath

Don’t be that person that tweets non-stop.  Live-tweeting and participating in Twitter chats aside, of course.  You have 14o characters – be concise.  I totally get that sometimes a tweet needs to carry over into another one.  That’s cool.  Just don’t abuse it.

Speak your peace

I like Twitter for the exchange of information and quick conversations that you can have with just about anyone on the planet.  It’s also nice to have quick, adult conversations.  I firmly believe that if you have something direct to say on Twitter, say it.  Sub-tweeting is just as annoying (if not moreso) than vaguebooking.

If not, take that shit back to Facebook where the middle schoolers drama queens are and leave me to my adult, mature things like Buzzfeed articles that will tell me which Disney princess I am (Cinderella, BTW).

Talk to people

To me, Twitter is a place for a conversation.  So ask questions and reply to people and share their good content, too.  It’s a two-way street and you need to stop riding the center line so other people can finally get around you.  Also, if you follow me and you haven’t really tweeted but you are following 10,000 other people, that doesn’t really make me want to follow you back, yknow?

Fill out your profile

Kinda like if you have a bunch of people that you’re following but no tweets, having an empty/incomplete bio doesn’t do much on Twitter.  Give people something to relate to and connect with.  Give us a little personality and your interests.  You might even find some cool people to follow just by what they have written in their bio.  I know even if a location is filled in and I see someone is from Pittsburgh, I’m more likely to check them out rather than a random person without any real names/info/etc.

And if you’re a business/blogger, you better have this filled out.  No exceptions, no excuses.

What are your Twitter pet peeves (or tips!)?

 

Be a Better Blogger is a weekly link up dedicated to helping you be a more intentional blogger. Want to be a better blogger but don’t know where to start? Head over to the Be a Better Blogger page for daily prompts and a weekly linkup to help get the creative juices flowing! Oh, and use #beabetterblogger on Twitter/Instagram/Facebook to keep the fun going even after you hit Publish!

Five ways to use social media to promote your blog today

Along with providing good customer service, my day job is spent consulting on ways to use social media marketing to promote their brick and mortar (and sometimes online-only) business.

Since blogs are basically a business, I took some of my best tips for business owners and made them work for bloggers.  Get ready for a quick refresh on some best practices to promote your blog online!

Five ways to use social media to promote your blog today

Be consistent

Consistency is key.  I’m pretty sure it’s my mantra at work.  This is especially true of Facebook (they’ll penalize you if you do anything they don’t like pretty much) but also on other platforms as well.

There’s nothing like going to someone’s Facebook page only to see they haven’t posted anything since March 2013.  That isn’t going to make you want to follow them, right?  Right.  So find a content calendar that works for you and schedule away.

I’ve bee enjoying CoSchedule, despite some early skepticism.  When you’re publishing your post, it’s so simple to schedule and promote that post today, next week, or next month.  You can also schedule social media updates that aren’t connected to your latest post.

Focus your attention where you enjoy it the most

If you haaaaate Facebook but are only on there because you think you should be, stop following the pack!  Same goes for Tumblr, Google+, or whatever isn’t serving you anymore.  If you half-heartedly throw something at the wall hoping it sticks but not really having any oomph behind it, it won’t do you any favors.

Your followers can tell.  And they will not care either, I promise you.

But, if you love being on Instagram and pinning your little heart away, your excitement will come through those networks.

You have better things to do than feel guilty for not updating Facebook, especially if blogging isn’t your full time job.  You have better things to do with your time.

Don’t ignore where your traffic is coming from

A caveat to focusing your attention where you enjoy it is to watch where your traffic is coming from and nurture that network.  Install Google Analytics and watch your numbers.  If you’re getting the most clicks from Twitter, spend a little more time there nurturing those connections.

There are free tools to help you maintain those networks.  Play around with what works for you.  As I mentioned, CoSchedule does post to other networks, but it doesn’t monitor the chatter.  I for that, I use HootSuite and Tweetdeck (I talk about them a bit here).  Buffer is also a great tool.

Don’t bite off more than you can chew

It’s impossible to stay on top of Facebook, Twitter, Pinterest, Google+, Instagram, Tumblr, LinkedIn, Blog Lovin’, Stumble Upon, Digg, etc AND still write good quality posts (y’know, the whole point of blogging so you can get traffic through those social networks).

Like I tell my accounts at work, don’t add more when you can’t handle what you’ve already got.  So cut something loose.  It’s okay.  You can always add to it later.

It’s smarter (and easier) to introduce a new platform to a mix that’s already performing well than just spinning plates haphazardly.

Be social

Social media connections are just as valuable as a face-to-face interaction.  The beauty of blogging and social media is that you can make connections and learn new things from anywhere.  Be sure to post valuable content on social just as you would on your blog.

Facebook especially is going to reward you for that.  The goal is to inspire, educate, and entertain, not just self-promote.

Ask questions, post content that relates to your blog/industry, make yourself a hub of information.  Things that are “share-worthy” will be shared and you’ll get in front of a fresh set of eyes.  Go out and say hi!

What strategies do you use to promote your blog/business online?

Disclaimer: the CoSchedule link is a referral link.  If you try it out, I get a little help on the price of my subscription.  I wouldn’t be recommending it if I didn’t use it and love it!

Let’s Play

           

People Really Dug These

We Belong in the Garden Together