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Gardening in High Heels

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November 3, 2015

Facebook Business Page 101: Get around declining reach

November 3, 2015

Facebook is a mystery. It’s an enigma wrapped in a riddle housed in a coconut – you just can’t get through no matter how hard you try. Or can you?

It’s no secret that Facebook business pages have a declining organic reach. Just about everyone who has a business page (or reads blogs about blogging) knows that. I have found a few ways around this, though. Spurred on by this post from Think Creative, I want to offer a few more pieces of well-honed advice.

What caught my eye were their two points to “Post less, communicate more” and “Be a resource, not a sales pitch.” I say this to clients all day long at my day job.

I tell them, “You want to be inspiring, entertaining, and engaging. Make yourself a resource for your customers and position yourself as an expert. Why? Because the more someone interacts with your posts (likes, clicks, comments, and shares), the more likely Facebook will serve them up in their feed in the future. But in order to get customers interacting with your Facebook business page, we need to give them something meaty.

So how do you do that? Well, if I were to go on your page, is it 100% without question painfully obvious what you do? If it is, great, carry on. If it isn’t, let’s get you there.

How to deal with Facebook Business Page declining reach and why you should care as a blogger or business owner.

First, pick a schedule. I’ve preached about this before. It is so important to have an updated page. If I were to go to someone’s business page and see that the last post was from two months ago, I wouldn’t have a reason to click that all-powerful Like button.

Second, make sure your content is related to your business type. Are you a DIY jewelry making store? Let’s talk about jewelry, share tutorials, even post some style inspiration. Are you a blogger who writes about pie baking? You’ll want to share recipes, but also tips for making the flakiest crust and your insider secret for ensuring your blueberry pie doesn’t bubble over (I use a mixture of tapioca pearls and corn starch..you’re welcome.)

I love to take advantage of secret Pinterest boards. Whenever I find something that I think would be useful to share on my clients’ pages, I save it to a secret Pinterest board. Then when I’m ready to sit down and schedule out posts, I have a file of relevant content to pull from.

Third, be a real person. No one wants to follow an automaton. You want hearts, not eyeballs, so you have to give people something to connect with. Of course, you can highlight your Pinterest-worthy fall wreath when it’s all done, but take your customers behind the scenes and let them see your mess once in a while. It’ll humanize you a little bit and give customers a face, not just a business name, to put with the content.

So what did we learn today, kids? To succeed on Facebook, you need to post consistently, position yourself as an expert, and make sure you’re bringing some heart to your brand.

What do you do to stand out from the crowd on your Facebook business page?

Have you entered my You Guys Totally Rock so Here’s a Bunch of Things I Like and I Think You’ll Like, Too Giveaway? You should probably check it out. Like, now.

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4 Comments · Labels: Social Media Tips Tagged: business, digital advertising, facebook, facebook business page, social media, social media marketing

June 5, 2015

Be Better on Twitter

June 5, 2015

There are so many things that annoy me about social media.  It’s really bad actually because my career is as a social media and email marketing consultant.  Maybe I’m just hyper-aware of little things online because I spend all day looking at it.  And researching what to do and what not to do.  And having people tell me what their friend’s cousin’s ex-fiance told them they should do on social media.

Ugh!

I’m starting to spend the most time on Instagram, but Twitter is still getting a lot of air time for me, too.  There are a ton of things that I wish someone would just say, “Hey, don’t do this on Twitter,” so today, I’m being that brutally honest best friend and telling you to just. stop. already.

Do these 5 things on Twitter right now to be your best

Unlink your Facebook from your Twitter!

If I wanted to see what you had to say on Facebook, I would be on Facebook.  But I’m on Twitter, which means I probably don’t care what you’re posting there for Mark Zuckerberg to own from now until forever.  When I start to read a tweet and then see “fb.me/da02fa” halfway through the sentence, guess how many times I click on the link to see what’s gonna come next.

Go on.  Ballpark it.  Exactly, folks, no times.

So please, for the love of all things 140 characters, unlink your Facebook and Twitter account.  If you don’t know how to do that, go to facebook.com/twitter and click “Unlink” next to the accounts that are linked up.

If you’re active on both, you probably don’t need them connected anyway.

Take a breath

Don’t be that person that tweets non-stop.  Live-tweeting and participating in Twitter chats aside, of course.  You have 14o characters – be concise.  I totally get that sometimes a tweet needs to carry over into another one.  That’s cool.  Just don’t abuse it.

Speak your peace

I like Twitter for the exchange of information and quick conversations that you can have with just about anyone on the planet.  It’s also nice to have quick, adult conversations.  I firmly believe that if you have something direct to say on Twitter, say it.  Sub-tweeting is just as annoying (if not moreso) than vaguebooking.

If not, take that shit back to Facebook where the middle schoolers drama queens are and leave me to my adult, mature things like Buzzfeed articles that will tell me which Disney princess I am (Cinderella, BTW).

Talk to people

To me, Twitter is a place for a conversation.  So ask questions and reply to people and share their good content, too.  It’s a two-way street and you need to stop riding the center line so other people can finally get around you.  Also, if you follow me and you haven’t really tweeted but you are following 10,000 other people, that doesn’t really make me want to follow you back, yknow?

Fill out your profile

Kinda like if you have a bunch of people that you’re following but no tweets, having an empty/incomplete bio doesn’t do much on Twitter.  Give people something to relate to and connect with.  Give us a little personality and your interests.  You might even find some cool people to follow just by what they have written in their bio.  I know even if a location is filled in and I see someone is from Pittsburgh, I’m more likely to check them out rather than a random person without any real names/info/etc.

And if you’re a business/blogger, you better have this filled out.  No exceptions, no excuses.

What are your Twitter pet peeves (or tips!)?

 

Be a Better Blogger is a weekly link up dedicated to helping you be a more intentional blogger. Want to be a better blogger but don’t know where to start? Head over to the Be a Better Blogger page for daily prompts and a weekly linkup to help get the creative juices flowing! Oh, and use #beabetterblogger on Twitter/Instagram/Facebook to keep the fun going even after you hit Publish!

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4 Comments · Labels: Five Things, Social Media Tips Tagged: etiquette, facebook, five things, social media, tips, twitter

Who’s Angelica?

Life Un-styled Blogger, Gardener, Shoe Lover..among other things

I'm here to encourage and empower you to grow where you're planted and embrace the weeds that sometimes pop up. I'll share inspiration, products I like (and you may too), and stories from the garden.

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